Process – Virus Digital

OUR PROCESS

To deliver measurable results, we offer tailored processes for each of our clients. We actively partner with our clients to create strategies that expand their brand presence to the potential customer’s mobile devices.
Every brand has a unique product, services, and customers’ preferences, so is the communication need. We employ more efforts to listen, understand, think, and research to develop content that delivers results.
At Virus, we have 22 well-defined checkpoints for planning, production, publishing, and promotions.
Some of the critical steps of our process are as below.
1

1. SM AUDIT

We begin with a holistic review of your social media profiles that include hygiene checks and content effectiveness for reach and engagement. It also contains the competitors’ analysis to develop the strategy further.
2

2. STRATEGIES

Strategy, the most crucial step, that involves a quick SWOT analysis, research & hours of brainstorming. It enables us to draft a road map for communication, creatives, and content distribution that works on targeted multiple audience profiles., and most importantly, is aligned with your core brand strategy.
4

3. AUDIENCE PROFILING

Many Businesses make the fatal mistake of assuming that their target audience thinks/feel & act the way they do. We don’t have just one customer; we don’t have even only one type of customer. Most business offerings are complex enough to serve different audiences.
At, Virus, we don’t lump them all together, we identify the right audience by what they think, want, experience, and need.
3

4. CONTENT CREATION

Engaging & compelling content is crucial for the success of a strategy. We shoot images, produce videos, design communication, and run multiple tests to make sure the content delivers desired results.
5

5. PUBLISH & PROMOTE

Its where we work on calendars, planners & time sheets. Every post and an ad is scheduled to optimize exposure, reach, and engagement.
6

6. MONITORING

The New age, on the web generation, is active almost round the clock. It is essential to have a closer look at the numbers, performance, and emotions. At Virus, we take monitoring as a ritual and making sure our deadlines, schedules, and performance stay checked on time all the time.
7

7. STRATEGY EVOLUTION

You are mistaken if you think you are right all the time.
Long term strategy often needs regular course correction or rectification if something doesn’t meet the end objectives.
Through consistent analytics, VIRUS uses trends to identify significant strategy adjustments. A social media Advertising strategy must evolve to stay relevant to the desired results.
8

8. REPEAT

Remove what isn’t working and scale up what has been successful.